In this interview, we discuss the highs and lows of new product innovation with Thom Elliot, co-founder of Pizza Pilgrims.
After the first national lockdown forced the company to close its pizzerias, they came up with a brand new concept – Pizza in the Post, or ‘frying pan pizzas’. This is now a key part of the brand's offering.
Thom shares his experiences with Piers Warne, including the importance of open-mindedness, “ice management”, employee communication, supplier management and taking the customer on the journey with you.
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