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TLT advises market research company Usurv on its sale to MARU Group

TLT has advised on the sale of research technology platform Usurv to market and customer insights company MARU Group for an undisclosed sum.

The acquisition of Usurv gives MARU a proprietary technology platform, enhancing the service offering of its operating companies. MARU received an initial equity investment from private equity firm Primary Capital Partners in February 2016 and this is their third acquisition in the last 12 months. 

Usurv will rebrand to Maru/Usurv and founders Martin Bysh and Guy Potter will remain with the company.

Corporate partner Jon Gill led the team at TLT advising the shareholders of Usurv, alongside corporate solicitor Nicole Spurling and legal assistant Dan Akers, tax partner Nathan Williams and employment solicitor Aileen Irvine.

Martin Bysh, co-founder of Usurv, said:

"Jon and his team did a tremendous job. With a combination of sage advice and a deep determination to achieve the best results for all, TLT's management of the process ensured that we built a great relationship with the buyer."

Jon Gill, who leads TLT's private equity and venture capital practice, said:

"We were delighted to be able to support Usurv in bringing this transaction to a successful conclusion. Usurv is a great example of innovative technology being used to achieve competitive advantage in an established industry, and we wish Martin and Guy every success in further realising the potential of the platform in their new partnership with MARU." 

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