The increasing globalisation of business means that even relatively small companies may decide to franchise internationally, and it continues to be an important route to market for many businesses.
There are several options available to those wishing to enter new international markets through franchising and Pauline Cowie, partner at TLT, has written a chapter for the International Comparative Legal Guide to Franchise 2020 on the key considerations companies should make when looking to build an international network.
Pauline's chapter covers the various expansion routes that could be taken, the importance of understanding the culture and customs of the chosen franchise country, the pros and cons of different franchising models, and how best to handle the ongoing management of a franchise network.
Pauline has over 30 years' experience in advising franchising clients. She has advised on innovative franchise structures and has a wide range of expertise, spanning the retail, leisure, financial services, IT/telecoms and not-for-profit sectors.
Download Pauline's chapter for free below or read online at ICLG.com and get in touch if you have any questions on the issues covered.