Purple Pound

There's growing pressure on retailers to do more to attract the Purple Pound – the collective spending power of disabled shoppers, estimated to be worth around £274bn.


Making the in-store and online shopping experience suitable for disabled customers is the right thing to do as well as presenting a significant commercial opportunity.

As a result of the pandemic, online shopping has soared and accessibility to physical shops has been dramatically impacted, exacerbating the need for retailers to do more for the estimated 12 million disabled people in the UK alone.

Follow our insights on the opportunities for retailers, the legal issues and how the market is responding. 

What are retailers doing about the Purple Pound?

Chloe Ball-Hopkins, freelance journalist, archery champion and wheelchair user, talks to Emma Flower about her mission to reboot thinking on fashion and inclusivity and what retailers can do about the 'Purple Pound'.

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